Oscar Smeulders

All life is an experiment. The more experiments you make, the better.*


Welcome to the online portal of Oscar Smeulders, interaction director, designer and an experiment in itself.


* Ralph Waldo Emerson

 

AutoLeaseMan

AutoLeaseMan

THE NEW LEASE KID ON THE BLOCK

Intro

AutoLeaseMan - logo

AutoLeaseMan

THE NEW LEASE KID ON THE BLOCK

AutoLeaseMan is a startup that helps customers transform possession into use. Maik Dielissen is a visionary service provider who asked Oscar to take on the whole online and offline communication concept and roll it out. Naturally Oscar and his team did exactly that, from concept to text, with a bold logo and a cool image for the only real AutoLeaseMan.



Website

Website autoleaseman.com

Brochure

AutoLeaseMan

Brochure

Correspondence set

AutoLeaseMan

Correspondence set

House of Green

House of Green

Visual identity

Introduction

House of Green

House of Green

Identiteit

Voor House of Green, een tuinwinkel-concept met ontwerpstudio en webshop ontwikkelde Oscar, in samenwerking met David Smeulders, een bijzondere en complete huisstijl. Rond het logo van een bij, symbool voor gezonde flora, combineert zelf geschreven software 30 iconen tot nieuwe beelden en patronen. Een verrassend dynamische en interactieve vormentaal die zelfs doorwerkt tot op de winkelvloer.


House of Green

House of Green

Visual identity

For House of Green, a gardenshop-concept with design and webshop, Oscar – in collaboration with David Smeulders – developed a very special and extensive house style. Grouped around the logo of a bee – symbol of a healthy flora – self-written software combines 30 icons to form new images and patterns. A surprisingly dynamic and interactive use of forms that even extends into the physical shop.


Form language

Form language

30 icons, created with software Oscar wrote himself, combine to form new images and patterns, allowing infinite variations.

Website

Website homepage

Website

Website project

Webshop homepage

Webshop homepage

Webshop article

Webshop article

Tuin object

Logo

The logo of the House of Green, a bee, has been incorporated in a garden feature in a remarkable way.

Garden object

At night

The garden feature is illuminated at night.

Shop windows

Shop windows

The same images and patterns are used in the shop windows.

NDP Nieuwsmedia

NDP Nieuwsmedia

Digital annual reports

Introduction

NDP Nieuwsmedia

NDP Nieuwsmedia

Digital annual reports

In 2012, NDP Nieuwsmedia started the digital annual review, with new possibilities such as interactive diagrams and video. ‘Flipping to the next page’ is still possible: horizontally for the next chapter and vertically for additional content. For more in-depth information, the page can be flipped 180 degrees. Oscar has been responsible for the concept, design, implementation and technical supervision of the annual reviews since 2012.


In collaboration with

Homepage

NDP Nieuwsmedia – digital annual report – homepage

Pages

Example of one page

Graphs

Interactive graphs

Navigation

Navigation between chapters

Navigation

Navigation between pages

UCLA ibd

UCLA ibd

Healthcare design

Introduction

Dashboard

Example dashboard IBD app

App

Iphone app

Annual Report

Annual Report 2013

Example of one spread.

Rotterdam.info

Rotterdam.info

City marketing

Introduction

Rotterdam.info - homepage

Rotterdam.info

City marketing

Citizens and visitors of Rotterdam as well as the international press and travel organisations will find information on museums, restaurants, hotels, events, etc. on Rotterdam.info In close collaboration with Studio Dumbar and the client, Oscar translated the complex content and the existing printed house style into a digital design.


Agenda

Rotterdam.info Agenda overview

Locations

Rotterdam.info Filter locations

Google map

Rotterdam.info Google maps

Mailing

Rotterdam.info mailing

2samen

2samen

Website

Introduction

2samen website

2Samen

Website

For 2Samen, the largest childcare organisation in the The Hague area, Oscar created a new website. The new website is highly visual and uses colours for intuitive navigation. Each of the 70 sites has its own Intranet, where parents can log in. A major advantage is that site-specific information and images can be presented and accessed digitally, for example for checking invoices.

Website

Website Center page

Log in

Website log in parents and contributors

Erasmus MC

Erasmus MC

Healthcare paths

Introduction

Erasmus MC - healthcare paths

Erasmus MC

Healthcare paths

The Erasmus Medical Centre wanted to make their healthcare paths digitally accessible and they were looking for a way to present the complex information in a clear manner. Oscar developed a front-end concept with colour codes for easy identification of steps in healthcare paths that require attention. All this was achieved within the existing house style of the Erasmus MC.

Healthcare path

Example healthcare path

Saltro

Saltro

Animated infographics

Introduction

Saltro - infographic

Saltro

Animated infographics

For Saltro, a diagnostics centre in Utrecht, Oscar and David translated the vision on care and the added value of Saltro, into an easily understandable animation with primarily typographical elements.


In collaboration with
 

Watch here the final results.

Van BRIC tot MIST

Van BRIC tot MIST

Interactive animations

Introduction

van BRIC tot MIST - animaties

Van MIST tot BRIC

Interactive animations

In collaboration with Zinnebeeld, Oscar developed an interactive animation on nine screens at Pakhuis de Zwijger. The animation supported a live talkshow led by Paul Laseur, on the prospects of cultural institutions in emerging economies.

 

Watch here the slideshow.

Cura Rata

Cura Rata

Identity

Introduction

Cura Rata

Cura Rata

Identity

CuraRata is an innovative care process in which valuable DNA findings from the healthcare process for one patient are used to improve healthcare for other patients. Oscar incorporated the idea of reusing this valuable knowledge in a logo which can be read horizontally as well as vertically, in the organic shape of a DNA-string. Using his own software, Oscar is able to generate an infinite number of shapes for this identity.

Form language

Cura Rata – Generated form language

Business cards

Cura Rata – business cards

Infographic

Cura Rata – infographic

Fiat Professional

Fiat Professional

Scoor een tien – website

Introduction

Fiat professional -Ducato

Fiat Professional

Scoor een tien – website

Oscar built this dynamic promotional site in collaboration with Nijgh, with a view to whetting the appetite of entrepreneurs with a company car for the brand new Fiat Ducato. It is a one-page website with lots of animation and state-of-the-art technical features.


Navigation

Scooreentien.nl – navigation

Form

Scooreentien.nl – form

Testimonials

Scooreentien.nl – testimonials

Visual Jockey

Visual Jockey

Nightlife Awards

Introduction

vj Klebowax

Visual Jockey

Nightlife Awards

Under the name Klebowax, Oscar, with David as VJ’s, enhanced stories with sound and images. Highly sophisticated and with extensive experience. From the Nightlife Awards – three years in a row – to the speech of a top manager of KPN. From Museum Night to Culture Night. And from Norway and Lithuania to New York and The Hague.

 

Nightlife Awards opening 2009

 

Nightlife Awards opening 2011

About Oscar

Oscar Smeulders

Oscar Smeulders

Interaction director

Oscar Smeulders has 17 years of experience in designing interaction and a great love of design. He grew up with the profession and the profession with him. He gained experience at the VPRO broadcasting company and at Studio Dumbar and then worked as a partner at NLXL for eight years.

After that, he set up his own studio. Experimenting, thinking and doing business outside the box are characteristic of his style. And it shows in the way he works: always in collaboration with the client or the target group, using software and plugins, VJ-ing and products he developed himself, such as Torchkit, Bric and experiments in 3D printing. As a freelancer, he is equally at ease working with a team as working for a team.

Contact

Oscar on

Oscar on

Oscar gives his views on experiments in design. On amazing techniques not really intended for use by visual designers. And on looking beyond the obvious.

Processing

Februari 2015

Oscar on: Processing

What is Processing?

Processing is a programming language for creating, editing and manipulating visuals. What is great about Processing is that you can always create an image with a different look, while it remains recognisable.”

So, how can this be used in practice?

“Processing is particularly brilliant for designing house styles. Much can be achieved with endless variations on a particular use of forms. Take, for example, the annual report of NDP Nieuwsmedia. In this report, recognisable visuals have been generated on the basis of photographs. With Processing, such a specific element of a language of forms can be manipulated in an infinite series of variations, resulting in a unique image in which the specific element remains recognisable.”

Without having to separately design each image?

“Exactly! With Processing you can generate images without having to design them individually. This allows you to use this language of forms to develop a very clear signature for your visual communication.”

Is processing frequently used in the world of design?

“No, not at all. This technique is often used by data analysts, but to anyone who knows how to use it, the technique offers great possibilities for design.”


 

Go here for some examples created with Processing.

van BRIC tot MIST - flip

Logo animation

Saltro - flip

Saltro – Animated infographics

klebowax - flip 1

Nightlife awards – opening – 2009

klebowax - flip 2

Nightlife awards – opening – 2011

Oscar on Processing flip

An infinite number of structures