All life is an experiment. The more experiments you make, the better.*
Welcome to the online portal of Oscar Smeulders, interaction director, designer and an experiment in itself.
* Ralph Waldo Emerson
AutoLeaseMan is a startup that helps customers transform possession into use. Maik Dielissen is a visionary service provider who asked Oscar to take on the whole online and offline communication concept and roll it out. Naturally Oscar and his team did exactly that, from concept to text, with a bold logo and a cool image for the only real AutoLeaseMan.
Voor House of Green, een tuinwinkel-concept met ontwerpstudio en webshop ontwikkelde Oscar, in samenwerking met David Smeulders, een bijzondere en complete huisstijl. Rond het logo van een bij, symbool voor gezonde flora, combineert zelf geschreven software 30 iconen tot nieuwe beelden en patronen. Een verrassend dynamische en interactieve vormentaal die zelfs doorwerkt tot op de winkelvloer.
For House of Green, a gardenshop-concept with design and webshop, Oscar – in collaboration with David Smeulders – developed a very special and extensive house style. Grouped around the logo of a bee – symbol of a healthy flora – self-written software combines 30 icons to form new images and patterns. A surprisingly dynamic and interactive use of forms that even extends into the physical shop.
30 icons, created with software Oscar wrote himself, combine to form new images and patterns, allowing infinite variations.
The logo of the House of Green, a bee, has been incorporated in a garden feature in a remarkable way.
The garden feature is illuminated at night.
In 2012, NDP Nieuwsmedia started the digital annual review, with new possibilities such as interactive diagrams and video. ‘Flipping to the next page’ is still possible: horizontally for the next chapter and vertically for additional content. For more in-depth information, the page can be flipped 180 degrees. Oscar has been responsible for the concept, design, implementation and technical supervision of the annual reviews since 2012.
In close collaboration with Nijgh and Michèle van der Kemp, Oscar developed the digital house style for the website and for the iPad and iPhone app of the Center for Inflammatory Bowel Diseases of UCLA. A fresh American style with a touch of Dutch design and many icons for patients and interested parties to click on, for information on or assistance with healthcare paths.
Citizens and visitors of Rotterdam as well as the international press and travel organisations will find information on museums, restaurants, hotels, events, etc. on Rotterdam.info In close collaboration with Studio Dumbar and the client, Oscar translated the complex content and the existing printed house style into a digital design.
For 2Samen, the largest childcare organisation in the The Hague area, Oscar created a new website. The new website is highly visual and uses colours for intuitive navigation. Each of the 70 sites has its own Intranet, where parents can log in. A major advantage is that site-specific information and images can be presented and accessed digitally, for example for checking invoices.
The Erasmus Medical Centre wanted to make their healthcare paths digitally accessible and they were looking for a way to present the complex information in a clear manner. Oscar developed a front-end concept with colour codes for easy identification of steps in healthcare paths that require attention. All this was achieved within the existing house style of the Erasmus MC.
CuraRata is an innovative care process in which valuable DNA findings from the healthcare process for one patient are used to improve healthcare for other patients. Oscar incorporated the idea of reusing this valuable knowledge in a logo which can be read horizontally as well as vertically, in the organic shape of a DNA-string. Using his own software, Oscar is able to generate an infinite number of shapes for this identity.
Oscar built this dynamic promotional site in collaboration with Nijgh, with a view to whetting the appetite of entrepreneurs with a company car for the brand new Fiat Ducato. It is a one-page website with lots of animation and state-of-the-art technical features.
Under the name Klebowax, Oscar, with David as VJ’s, enhanced stories with sound and images. Highly sophisticated and with extensive experience. From the Nightlife Awards – three years in a row – to the speech of a top manager of KPN. From Museum Night to Culture Night. And from Norway and Lithuania to New York and The Hague.
Nightlife Awards opening 2009
Nightlife Awards opening 2011
Oscar Smeulders has 17 years of experience in designing interaction and a great love of design. He grew up with the profession and the profession with him. He gained experience at the VPRO broadcasting company and at Studio Dumbar and then worked as a partner at NLXL for eight years.
After that, he set up his own studio. Experimenting, thinking and doing business outside the box are characteristic of his style. And it shows in the way he works: always in collaboration with the client or the target group, using software and plugins, VJ-ing and products he developed himself, such as Torchkit, Bric and experiments in 3D printing. As a freelancer, he is equally at ease working with a team as working for a team.
Oscar gives his views on experiments in design. On amazing techniques not really intended for use by visual designers. And on looking beyond the obvious.
“Processing is a programming language for creating, editing and manipulating visuals. What is great about Processing is that you can always create an image with a different look, while it remains recognisable.”
“Processing is particularly brilliant for designing house styles. Much can be achieved with endless variations on a particular use of forms. Take, for example, the annual report of NDP Nieuwsmedia. In this report, recognisable visuals have been generated on the basis of photographs. With Processing, such a specific element of a language of forms can be manipulated in an infinite series of variations, resulting in a unique image in which the specific element remains recognisable.”
“Exactly! With Processing you can generate images without having to design them individually. This allows you to use this language of forms to develop a very clear signature for your visual communication.”
“No, not at all. This technique is often used by data analysts, but to anyone who knows how to use it, the technique offers great possibilities for design.”
Go here for some examples created with Processing.